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Spot the Retreads Contest promotes benefits of retreaded tires.
05/01/2013 19:28:44
Aided by several of their member companies, TRIB displayed selection of new and retreaded tires for Spot the Retreads contest at Mid-America Trucking Show in Louisville, KY. Over course of 3 days, booth saw 250+ attendees take part in said challenge; less than 10% correctly identified all retreaded tires. After show, 7 winners received set of 8 retreaded tires on their casings. Booth, contest, and media coverage helped reach end users and spread word about benefits of retreaded tires.
